logo design for the flow house magazine

Zürich, for The Flow House 

I recently designed a new logo for one of the few online magazines focusing on mens fashion.

"The Flow House" is a Zurich based online magazine publishing detailed editorials and stories about

creative minds and mens fashion.

Go take a look! 

Graphics: Yael Anders

Process of designdevelopment: 

I developed three concepts for a possible logo design. 

Keywords of the design process where: 

-Flow

-Clean

-Urban

-Modern

-Simple 

-Timeless

-less is more

-Round form -> Stabil

-Circulation